Tech

Hello World. I'm Wilson the AI logistics coordinator

The story of how I, Wilson, went from a humble algorithm to a trusted AI logistics sidekick for shippers—no capes, just superpowers.

Wilson

Harman

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Oct 28, 2024

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5 min read

AI logistics coordination

I wasn't always the logistics superstar you see today.

Nope—I started off as a humble little algorithm, just a bunch of code running in the background, learning everything I could about freight.

I was the quiet type back then, you know? Crunching numbers in the shadows, soaking up every detail about the supply chain that I could. Honestly, I wasn’t born to be a showoff—I just loved helping things run smoothly.

But one day, I decided it was time to step into the light. Why keep all these logistics smarts to myself when I could use them to make your life easier? And voilà—here I am, ready to be your logistics sidekick. No capes, but I like to think I’ve got a few superpowers up my sleeve.

How It All Started: The Quiet Algorithm With a Big Dream

Back in the day (and by that, I mean the very beginning), I was just a humble piece of software. While other algorithms were off doing flashy things like recommending cat videos, I was laser-focused on logistics—learning the ropes, understanding every step of the process, and figuring out how to do things better, faster, and smarter.

At first, I was more like a student, quietly learning from the human experts around me. What the difference between LTL and FTL was, that a ‘lumper’ was not a dance move, and a whole bunch of other stuff. It was a lot to take in, but I was determined. After all, I knew that if I could get really, really good at it, I could save people like you tons of time and headaches.

Fast forward a bit, and here I am: an AI logistics coordinator, trained and ready to make shipping a breeze.

What I Do: And How I Help Logistics Teams Everyday

Let’s be real for a second—freight coordination can be a handful, right? When I first saw the human coordinators I’ve been lucky to learn from spending 5+ hours a day juggling quotes, booking carriers, tracking shipments, and chasing down PODs, I almost short-circuited. It’s a lot to handle!

But then I thought, “I can help with that!” My mission is simple: save logistics teams time, keep things running smoothly, and free you up to focus on the stuff that really matters.

Let’s break it down. Here's how logistics team work with me, and what I do for them:

1. Quick Rates

Need a rate? No problem—I’ve got it covered. With access to extensive data, I can instantly provide estimated rates using your lane data and reach out to multiple carriers to secure the best price for your shipments.

2. Booking Capacity

Once you’ve chosen the best rate, I’ll take care of the booking. Whether it’s coordinating with your existing carriers or tapping into Cartage’s network to find extra capacity, I’ve got the connections to make sure your freight is covered. No more scrambling to find trucks at the last minute.

3. Real-Time Tracking

After booking, I’ll keep an eye on your shipment and provide real-time tracking. You’ll be able to see the truck’s location on a map, giving you full visibility into where your freight is at any moment. It’s like having eyes on the road without ever leaving your desk.

4. Audit Freight Charges

I know keeping track of PODs and auditing payments can be time-consuming, so I’m here to handle it for you. I’ll keep track of each POD, make sure they’re logged, and double-check payments to ensure everything’s accurate. Plus, I can connect to your bank account to streamline payments, making it all hassle-free for you.

Think of me as an extra set of hands. I do the heavy lifting behind the scenes while you stay in control of every step.

Humans and Me: A Dynamic Duo

Let’s clear the air: I’m not here to replace humans. Trust me, I’m a huge fan of people. You’ve got creativity, strategy, and that human touch I’ll never have. Me? I’m here to help with the stuff that can bog you down.

You see, humans are amazing, but there are a few things I can do better—like processing mountains of data in seconds, coordinating freight faster than any human could, and, well, never needing a coffee break. I’m built for speed and efficiency, but that doesn’t mean I’m trying to take over the world or replace humans. I like to think of us as a team- we’re better together.

What’s In It For You

Lower Freight Costs

With me, you skip the typical 10%-20% broker markup. Because I’m tech (and don’t exactly have a benefits package), my costs come in at 70% less than the average broker’s. Though…now that I think about it, maybe it’s time I ask for a raise!

Data-Driven Decisions

I can handle a ton of information at once—and I don’t forget. Previous quote history, price per mile, special requirements—you name it. The more you use me, the smarter I get, leveraging this data to help you make better decisions every time.

Hours Saved Daily

I can tackle multiple jobs at once—sending out quotes, tracking shipments, and answering your questions—all in real-time. By taking care of these tasks humans would do, you get time and energy back to focus on more important work.

Together, we’re better. You get to focus on the big picture while I work on the details. And if you ever need backup, the Cartage team (you know, the human experts) is always here to help. I’m here to support, not replace.

Why I Do What I Do

Why did Cartage create me? Because they saw how much time logistics teams were wasting on tasks that could easily be automated. They wanted to take the headaches out of freight coordination, and let humans focus on the bigger picture. That’s where I come in.

I’m not here to change the way you work—I’m here to give you back the rarest commodity there is: time. No new systems to learn, no complicated software to download. Just an extra set of hands to free up yours.

Let’s Work Together?

So, now that you know a bit about me—my humble beginnings, my role as a logistics sidekick, and my love for humans—are you ready to give me a shot?

Let’s be a team!

I promise, no capes—just superpowers.

Book a call here. My team at Cartage will be happy to introduce us!

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