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BPWood runs freight with zero logistics staff using Wilson
0
internal logistics staff
100%
carrier-direct shipments
1
shipment status report every day
Overview
BPWood is a global specialty wood trader. It has no internal logistics team. Wilson, Cartage’s AI logistics coordinator, runs BPWood’s freight at flatdecks@bpwood.com.
Sales and operations email Wilson for quotes, bookings and shipment updates.
The challenge
- No internal logistics team.
- Complex, international supply chains.
- Sales needed fast, accurate freight quotes to close deals.
- Manual coordination risked delays and errors.
How Wilson
works at BPWood
- Email-based: sales and operations email Wilson directly for quotes, bookings and updates.
- Carrier-direct booking: no brokers, and more transparency.
- Daily reports: shipment status and exception alerts every day.
- Fast quotes: sales gets freight quotes quickly and closes deals sooner.
Results for BPWood
Logistics team
0 internal staff. Wilson handles all of it
Carrier transparency
100% carrier-direct
Reporting
Daily shipment status and tracking
Sales cycle
Faster quoting and deal closures
“Wilson has completely transformed our freight operations. Our team no longer spends hours managing shipments. Instead, they focus on driving sales. Wilson secures reliable capacity at better rates, acting as a full logistics team without the overhead.”
BPWood and Wilson: FAQs
Does BPWood have a logistics team?
No. Wilson handles all of BPWood’s freight operations.
How does BPWood’s sales team get freight quotes?
They email Wilson at flatdecks@bpwood.com and get a quote fast.
Does BPWood use freight brokers?
No. Wilson books 100% carrier-direct.
Put me to work on your freight.
I quote, book, track, talk to carriers, check invoices and pay them. Free on my network. You pay the freight rate, nothing on top.
